Mystery Shopper

There are many great websites which work perfectly, but some fail the mystery shopper test. What is a mystery shopper? In the normal sense, it means a person checks out a store or shop, and reports back to the shop how the customer services works, sales staff actions etc. The shopper is not visually known to the store.

The same thing happens to websites. See Mystery Shopper. I visited a very well known company website which is for channel crossings between France and the UK. The menu only allows you to book from the UK, not from Europe. So I guess customers go to another website. Could be 30-50% lost sales.

Maybe you have designed your website and are really pleased with the results, but what are the experiences of your visitors?

Increasing the chances of your pages being list higher in search results

You can increase the chances of your pages being listed higher in search results by moving your optimised pages into the main root directory of your website. Both Google and Bing favour these pages more than pages deeper down in your website. Between 40%-50% of results are pages listed in the root directory, down to 6% for pages 3 levels deep.


The UK is planning changes to "Summer Time"

The UK Government is planning to add one hour to the traditional "Summer Time" as reported in the Guardian newspaper. I am a member of a business Forum and have set up a poll, if you have time, worth visiting.