Asset or Liability

Is your website an asset or liability?

For many website owners everything stops after the site has been created and published. There are just too many more important ways to spend the time available, Sounds like you?

If you are not interested in your website it will show as soon as visitors find it. Maybe you will never be found in a normal search, but the web address could be listed on business cards, brochures or advertising.

So somebody visits your site, do you know how many? do you know what they viewed, did you get an enquiry or order?

You might like to read an article which explains more at Asset or Liability

You need a responsive website to be successful

Responsive Websites

Using a responsive web design

Nowadays it is vital that a business website or any website is responsive, but what is responsive? Briefly this is a website that adapts automatically to the users viewing device. A PC, laptop, tablets in different sizes and all Smartphones. This sounds challenging.

The number of visitors now accessing the Internet using Smartphones and tablets has been placed between 50% to as high as 70% and is growing. If your site cannot be viewed in these devices correctly that is a lot of lost customers.

If you are interested in learning more there is an article called Responsive Websites which makes interesting reading for website owners.

Northampton Marketing is for you business

Northampton Marketing

I have been very busy this last few months and have finally got round to creating a dedicated website which provides help and support for the smaller business owner.

Customers always come first. So it has taken time and is not yet complete. More articles are under development, Twitter is launched and a new Facebook page is nearing completion.

The follow advert takes you to the site.

Northampton Marketing

How to market a website on a small budget

Marketing on a budget

Time and time again it seems the same old questions keep getting asked. How can a company market a website on a small budget?

Some owners decide to advertise and in the end there is very little to show for the expenditure. Using Google type ads needs skills more than most companies possess.

Realistically you are unlike to list on the first page of search results.

Faced with that, what should a company do? Assuming all the standard SEO steps have been taken, there are a number of possibilities.

Building a personal Sales Network

The big guy's do it, so can you. Affiliates has got a bad name over the years, but the core solution remains valid. A Sales Network which remains under your control and you pay only for results agreed upon.

You will already know that Amazon is great example of a company paying for results to all it's affiliates. Major airlines, all the hotel groups, software suppliers, fashion stores, the list is endless. You can join one of a number of Affiliate marketing companies but will need a realistic budget and must meet their terms and conditions. Hosted Affiliates offers a low cost method to create and own your own Affiliate Network, Check out the details, you might be surprised at how affordable it is.

Link Building

It is a well known fact, the more quality links which point to your main business website the better. It is also a fact that nobody really creates links to another site unless there is a compelling reason. So the solution is to create a number of difference websites, each with a unique message. Costs are very low and you remain in control. They are sometimes called micro landing pages.

Directory Listings

There are a number of good quality Business Directory's serving particular market sectors, or maybe a local area. In the UK a good example is the Northampton Directory which offers all the benefits of a micro landing page and currently offers a 6 month free listing.

Blogs and Forums

Another solution if time is available is to make posts to suitable Blogs, start your own Blog and become a member of suitable Forums. One of the most common is LinkedIn.

If you need help, or require somebody to take on this work for you, here is a link to a request form.

How would you increase sales?

Every company needs sales

Winning sales is a permanent challenge for most companies. The Internet has made it a lot easier, but now there are also a lot more competitors. It is a never ending battle, one you have to win to stay in business, so what to do?

A simple but effective solution is to use some existing technology which you control and manage. If you had never thought of this idea, it's never to late to start.

There is now a lot more information to interest the Affiliate Marketeer, with articles, videos and naturally the opportunity to join the Hosted Affiliate program and earn a fiver.

Working for yourself or a company?

Sales are important

Every business needs a steady stream of sales to survive. In today's marketplace with millions of competitors online, and high costs of a bricks and mortar business, every new sales source is to be considered.

What is a new sale worth? Only you can decide, Maybe a fixed amount or a percentage is the easiest method, then at least you are prepared. Affiliate Marketing has been around for a long, in fact for thousands of years. It may a payment as a "thank you" for an introduction, hopefully not bribery, or as a payment to "commission only" salesperson.

Affiliate Marketing for your business

Thousands of different types of businesses can benefit from owning and managing a private Affiliate Network, and it is not expensive. Image if a thousand Websites and Blogs all started talking about your company and it's products and services, and you only pay your agent or affiliate for a sale.

Management Control

A private Affiliate Marketing Program provides individual companies with control of a new sales network with a potential to increase sales from sources that never existed before. More information on a Affiliate Marketing program that you can own.

A solution to an old problem

The problem, "How to increase sales"

There are many ways to increase sales, and each company has it own preferred methods. The Internet has radically changed how companies market and sell product and services. Social Networking has taken a prime position in marketing efforts to push sales up.

The SEOclinic has created an interesting article that shows new light on an existing solution that can be adapted to small and medium company use.

When asked, what is a sale worth, only individual companies can supply the information, but armed with this figure, a highly effect marketing tool is available, that is used by some of the largest companies in the world.