Senior management including Sales and Marketing, depend on the full operation of the company website, but there is a problem.

Maybe Management is not interested in the Internet, and leaves it to the web design department or outsourced to a web design company. The design company is too busy to check if there are visitor problems, anyway they don't get paid for it. A small survey of 60 websites I visited, every one from small to global had a problem. Problems mean potentially lost business.

You may have seen the earlier posts about Mystery Shoppers. If the same care was taken by companies of their website, both the company and customer would benefit. Need an independent reviewer of your website, often takes about an hour, and you as get suggestions and recommendations included. The contact form is here.

Drachsi

Posted in: on Friday, April 15, 2011 at at 11:30 AM