Now, more than ever, it is important to know how a visitor sees your business website. This is a very neglected part of most company Internet plans. Sometimes this is called a website review or website audit.

In reality what is important, is how a potential customer locates the information they are seeking, and proceeds to the point of sale if applicable.

Mystery Shopping of departmental stores, restaurants, hotels, etc. is common, but most company websites nearly always gets forgotten. There is more than just reporting broken links, it is the whole customer experience, and then there are practical ideas, solutions, not forgeting the very important sitemaps.

If you need a resource to review your website, here is the link to addition information on Website Mystery Shopping.

Posted in: mystery shoppers, website audit, website mystery shopper, website reviews on Saturday, April 23, 2011 at at 9:35 AM